Founded in 2018, Better World Naturals is a joint venture of MITSUI and Huabao. Mitsui & Co., Ltd. is one of the largest general trading companies in Japan. Huabao Flavours & Fragrances is a leading global manufacturer of flavors, fragrances, and tobacco raw materials.
Better World Naturals was created to provide quality botanical ingredients utilizing a trusted and transparent vertically integrated supply system.
For decades, global suppliers have sourced their branded ingredients from China. Better World Naturals captured the opportunity to skilled resources of China and bring these natural ingredients directly to you.
Our vertically integrated supply chain is 100% transparent. You are welcomed to visit our farms, factories and company anytime without notification.
We are committed to providing our customers full traceability for our ingredients. Better World Naturals sustainability applies to our natural resources and people. Our commitment to sustainability is applied to all aspects of our business.
Traceability & Sustainability
BWN provides prompt, professional service in technical support, sample fulfillment and logistics. Our expertise delivers superior natural ingredients such as botanicals and natural colors while providing full traceability.
Better World Naturals offers a variety of services to help our customers. Whether it is a new food or beverage product or targeting an existing manufacturing matter, our team of professionals are available to work with you.
Our Mission & Values
BWN strives to continually honor our core values and provide our customers with the best customer experience possible.
Our consistent quality is a fundamental requirement of our business.
We are fully committed to providing the best ingredients nature has to offer.