croissance nouvelle


Founded in 2018, Better World Naturals is a joint venture of MITSUI and Huabao. Mitsui & Co., Ltd. is one of the largest general trading companies in Japan. Huabao Flavours & Fragrances is a leading global manufacturer of flavors, fragrances, and tobacco raw materials.

Better World Naturals was created to provide quality botanical ingredients utilizing a trusted and transparent vertically integrated supply system.

For decades, global suppliers have sourced their branded ingredients from China. Better World Naturals captured the opportunity to skilled resources of China and bring these natural ingredients directly to you.

Our Strategy

Our vertically integrated supply chain is 100% transparent. You are welcomed to visit our farms, factories and company anytime without notification.


We are committed to providing our customers full traceability for our ingredients. Better World Naturals sustainability applies to our natural resources and people. Our commitment to sustainability is applied to all aspects of our business.

Traceability & Sustainability

BWN provides prompt, professional service in technical support, sample fulfillment and logistics. Our expertise delivers superior natural ingredients such as botanicals and natural colors while providing full traceability.


Better World Naturals offers a variety of services to help our customers. Whether it is a new food or beverage product or targeting an existing manufacturing matter, our team of professionals are available to work with you.

Comprehensive Solutions

Our Mission & Values


BWN strives to continually honor our core values and provide our customers with the best customer experience possible.


Our consistent quality is a fundamental requirement of our business.


We are fully committed to providing the best ingredients nature has to offer.

tropical Plant

We are here to help with natural
solutions and an experienced team.

  • Food & beverages

    Our natural ingredients support your need to create healthier foods, beverages and supplements. We offer the quality, transparency and authenticity so your consumers can enjoy your products with confidence.

  • Functionnal Food

    Our ingredients are a perfect choice for functional food products. Our all natural products have been formulated to provide healthier foods and beverages, clean labels and safe and efficacious products.

  • Dietary Supplement

    Our functional ingredients portfolio is designed to meet on-trend market demands for: authenticity, transparency, supply chain management and competitive pricing.

Our products


Calendar & News