Better World Naturals has become the world’s first ingredient manufacturer to earn Clean Label Project Certification for its ginseng and rosemary extracts. The Clean Label Project is a U.S.-based non-profit organization that focuses on health and transparency for product labeling to help empower consumers. They submit products to their rigorous assessment process by testing for over 130 harmful environmental and industrial contaminants and toxins.
Food and dietary supplement quality scandals have dented consumer trust and intensified scrutiny of the supply chain. The industry’s effort to regain trust is being complicated by the COVID-19 pandemic and its impact on in-person audits, amplifying the importance of testing and certifications as gatekeepers for quality and authenticity.
Clean Label Project Certification signifies that consumers can trust products that contain Better World Naturals’ ginseng and rosemary extracts. Through the certification, Clean Label Project has recognized Better World Naturals’ work to ensure the integrity and transparency of the supply chain, including the farms and growing conditions. The certification is important given concerns about the negative health effects of contaminants and consumer demand for more knowledge and validation of the products they consume.